The Lady Gaga Telephone video with Beyoncé is the bomb.  I love this whole thing. I’m a visual guy, so the way I come to love songs is often by loving the video so hard.  This video doesn’t make me swoon over Lady Gaga or any of the other fine women in it (if I’m going to swoon over someone, it’s going to be Beyoncé).  I melt at the artistry of the video.

The buzz in the air is that Lady Gaga videos are amazing.  I remember when Bad Romance came out, all of the talk was about how great the video is, how brave Gaga is, but I watched it and went “huh???” It was definitely one of those moments when I feel out of touch with my fellow man. But after seeing Telephone, I went and watched all the rest of Gaga’s videos to get the full scoop. They were cool, but they didn’t blow me away like Telephone did.

After seeing this video for the first time, I just wanted to know more about the director, Jonas Åkerlund.  I looked him up and found out that he had directed a whole bunch of videos I’ve seen a bunch of times, and even a feature film that I passed over at the video rental shop on lots of visits. His previous work was stellar, but nothing like this. This video is a milestone.

The Telephone video just hints at the possibilities that the Internet opens up for big budget music videos. All of the product placement shows how you can make it economically viable to do a whole series of these so why not a six part thing, one episode a week, that tells the whole story of the song in detail? Wouldn’t you want to watch Gaga and Beyoncé go on an even bigger adventure together?

This is exactly the kind of music video I would make. The highly graphical quality, the comic book special effects, the mini-movie, the mini-movies within the mini-movie, the over-the-top cartoonishness of it all.

Bands – let me do your video!

Did you catch the Telephone video when it first came out?  What did you think?

Tags: beyonce, casie, internet, Lady gaga, opinion, raymi, YouTube