The Link: Toronto Blog Stars – The Fairlie Agency
February 10th, 2010

Meet Carly-Anne Fairlie of The Fairlie Agency. Carly-Anne noticed that most of the work was going to the people on her roster who are active on Youtube and social media so the natual thing to do was to go full-force. The founded the Toronto Blog Stars and now she represents Raymi, Casie, and me. Stay tuned for the announcement of our first big event together.

Here is a snippet of our conversation about the need for a New Media division…

How did you decide your agency needed a new media division?
In Feb 2009 I started getting more involved in social media and blogging in my personal life and set out to learn as much as possible. In reading and meeting the people that make up Toronto’s online community it became clear that there was a multitude of untapped talent and people who were making a name for themselves online, but no one to help guide their careers to the next level. As an Agent I am always looking for new and exciting talent and I was actually pretty surprised that no one had thought to do this. I am very proud to be the first agency in Canada to have a Blog Division, and perhaps one of the first in North America.

Do you think blogging has fully emerged as an entertainment medium?
I think blogging is just beginning to be recognized as an entertainment medium, and that we have only scratched the surface of the potential. Over the next few years we will really see this trend emerge as an industry on its own and I am really looking forward to seeing where both my personal and professional blogging takes me. I am excited for the Bloggers I represent because I know that this is going to be a successful partnership for all of us.

What do you think it is about Toronto that makes it have this blogging scene that’s seemingly like nothing else in the world?
I think that Toronto is a small city, and by this I mean that there is usually only 1 or 2 degrees of separation between anyone I meet. I was honestly surprised that the more involved in blogging I became, the more my network of online friends increased, and the online friends were ultimately connected to people I knew IRL. I think this is why we developed such a close-knit blog scene. What I find most interesting is that the bloggers that I have met (online & IRL) are very supportive of each other and frequently attend events together and share the great writing, news and links of each other on a regular basis, which seems to differ from bloggers in other areas.

See The Fairlie Agency at fairlieagency.com

Check out Carly’s personal blog at kaponetwo.com

Twitter – @kaponetwo & @FairlieAgency

Carly-Anne Fairlie

What do you think?  What does the future hold for bloggers and Internet personalities?

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  • I have to insert here for the record, that Carly-Anne Fairlie saw Raymi and met you at City Events "How To Be Famous on the Internet' where Raymi and Petite Fashionista shared the stage with Smojoe. It was a hot summer day and the irony here is that later that evening at The Spoke Club I tried to put you all together as the Top Ten Toronto Bloggers, but I guess it was too much to ask that someone write out a list of services and prices and make buttons for your blogs... although NotableTV did make a video of the evening.
  • And what a fantastic afternoon that was! History pretty much started then!
  • I remember being in high school and writing on some god awful journal platform called "pita" or something, and I thought of it as my blog that only strangers would read, so I could say whatever I wanted and not be judged.
    Now I'm plugging my babble to anyone who will listen, all the better if they DO know me.
    Oh, internet. you made so many things not suck.
  • Yeah, you've kinda gotta be honest and not care who reads it, hey? We used to guard our online selves, now we wear them like a suit of clothes!
  • I find that my clothes are often vulgar, and don't make much sense. But people still seem to like them.
  • Well... It's important to know your audience and give them what they want! :)
  • I think it's easy to call yourself a blogger moreover a internet personality - whether or not you succeed is the question. Our online presence used to be somewhere niche away from IRL interaction and that is where our alternative personalities would shine. If bloggers don't present something awesome, they risk getting lost in the banter (just like IRL). I love this series because you really showcase fantastic Tdot scenesters, setting the bar and showing potentials stars how it's done! Woo! xo
  • I can remember when the whole thing was about how you went on the internet and you could be someone else, and there was a wide gulf between your online self and your IRL self. You can still do that if you want to hang out in chatrooms or forums, but if you want genuine success you have to be yourself and you have to be honest.

    I'm on this whole thing about blogging as an entertainment medium and art form and I don't think we've even scratched the surface of that yet.
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