I made a new business card to hand out at Social Media Week.

I decided early on that I wanted it to be a square. A square would stand out at a glance, and a square composition always insinuates an album cover for me. With that in mind, I ran with the idea of a record cover, going for a minimalist and iconic look. I’ve always been interested in personal branding (any other cartoonists sell autographed photos alongside their comic books?), and incorporating personality into marketing comics the way they do for music and actors. We are entertainers, after all.

Even though it’s light on information, everything necessary is there: my website URL, and my Twitter username. No one attending something called Social Media Week needs anything more than that, and it’s from those two channels that I direct attention out to Super Party, my Facebook, or whatever else I think is interesting.

When I got the cards, I was delighted. It’s something about the paper that they’re printed on – they feel like they’re made out of thin plastic.

So if you’re out and about in Toronto this week, ask me for one of these and I can keep you company at your desk every day!

Tags: art, business card, creative process, promo