Helvetica – the Font, the Movie, the Lifestyle

Helvetica.

I am a font nut.  I love fonts.  I have been collecting fonts since the 1990s.  I think my collection of fonts rules.  I believe that I have better taste in fonts than anyone.  I love fonts.

So it was a big surprise to me that I knew so little about this classic type face: Helvetica.

Then I saw the feature length documentary film about the font (the vid above is the trailer for the movie), and now I am Helvetica crazy.

The first thing that the movie clued me into was how I have been trying to get the Helvetica effect by using Arial throughout my life.  I never knew why I was having such trouble getting the effect I wanted.  Those fonts are so simliar, but once you know what you’re looking for they are so different.  It’s subtle.  Arial sucks ass now that I know that Helvetica is the real thing.

Take a look at the upper-case S, for example.

s

The S on the left is in Helvetica, and the S on the right is Arial.

Notice how the Helvetica S stands stronger?  The middle portion goes slightly more horizontal, and the ends are perfectly horizontal while the Arial S’s ends go on a slant.  It’s a weaker S.

It’s even more pronounced in the C.

c

Look at the Helvetica C on the left.  Strong, stable.  There’s a rightness to it.  The Arial C on the left, with the diagonal ends, looks like it’s copping out.

After seeing the Helvetica movie (and falling madly in love with the work of designer Paula Scher, having seen her talk from the TED conference earlier in the day), I went Helvetica crazy and kept my eyes open for everywhere I saw Helvetica throughout the day.

An afternoon in May/09

An afternoon in May/09

An afternoon in May/09

An afternoon in May/09

An afternoon in May/09

I also noticed something else….

An afternoon in May/09

The CIBC uses Verdana, or something quite similar. Verdana is all over Union Station. Verdana is all over Toronto, almost as much as Helvetica. I do not care for Verdana at all. Sorry, Verdana.

Now go watch the movie Helvetica and see why and how it’s the perfect font. The movie is way more entertaining and interesting that it sounds when you say it’s a documentary about a font.

Click here to visit the movie’s site at helveticafilm.com

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  • http://www.davidandsatro.com/ David M

    For me it was kind of cool watching that documentary because with all of the urban shots you are bound to get some graffiti. I have read a book or two on the history of graffiti (and plan to get some more when I get some money) and it was cool recognizing random graffiti artists in scenes. I saw Keith Haring and Eine's stuff in there to name a few, there were probably less iconic ones who slipped by though.

    The documentary itself was pretty interesting as well. While I'm not a super-font collector like you, I find the history of random things pretty interesting and learning all this historical typeface stuff was definitely an hour and a half well-spent.

  • http://www.seanward.net SeanWard

    you want a graffiti documentary? You ever seen Style Wars? I just watched it a couple of days ago. And now I know where my favorite trio of DJs got the name Never Forgive Action for their monthly event!

    Style Wars, check it: http://www.dailymotion.com/video/x2proc_style-w…

  • Zaira

    i could never stand arial, personally. helvetica was just so much cleaner looking, so effective. it's not my all time favourite font, i like something with a little more flourish, but you'd have to be foolish not to see that helvetica has some how achieved perfection.

  • http://www.seanward.net SeanWard

    What do you like that gives you that flourish?

  • http://www.davidandsatro.com/ David M

    Just gave it a watch! The filmography was pretty good, I really liked the opening scene. The music wasnt bad either, a couple songs are now in my iTunes, ha.

    It's kind of sad in away to see the kind of urban culture that our society used to have. I remember in one of the books I read it was talking about how people used to trade photographs of graffiti and samples of lettering styles and stuff like that, filling up sketchbooks and albums with that kind of stuff. It's so different now, there's just not that same kind of secret and awesome romanticism with art nowadays, especially after the internet, where everything is always accessible.

  • http://www.seanward.net SeanWard

    I think there's still that same passion and romanticism. Maybe you just need to meet the people who are in that scene. And part it too is the Internet, like you brought up. But for my money the Internet makes everything more cool because now you can cross-pollinate with styles from around the world where before you had to actually go to those places and get physically near those people. And the Internet gives people that outlet so they don't need to do it on public property. Not that I'm rooting for The Man here. I just mean cuz The Man will paint over your shit on a subway car he doesn't care about your website.

  • Zaira

    i usually use garamond, when i say flourish i don't mean the type of flourish that makes us fabulous, more just an added, well, flourish in the traditional print sense.
    that extra curve and kick. classic, but without being over done, in my humble estimation.

  • http://www.seanward.net SeanWard

    AAah, Garamond. My serif font of choice is Elephant. I don't remember where I got it, it's not one that comes with your computer. It's a Bodoni kind of thing but way hotter.

    <img src=”http://www.seanward.net/wp-content/uploads/2009/05/picture1.png”>

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