Helvetica.
I am a font nut. I love fonts. I have been collecting fonts since the 1990s. I think my collection of fonts rules. I believe that I have better taste in fonts than anyone. I love fonts.
So it was a big surprise to me that I knew so little about this classic type face: Helvetica.
Then I saw the feature length documentary film about the font (the vid above is the trailer for the movie), and now I am Helvetica crazy.
The first thing that the movie clued me into was how I have been trying to get the Helvetica effect by using Arial throughout my life. I never knew why I was having such trouble getting the effect I wanted. Those fonts are so simliar, but once you know what you’re looking for they are so different. It’s subtle. Arial sucks ass now that I know that Helvetica is the real thing.
Take a look at the upper-case S, for example.

The S on the left is in Helvetica, and the S on the right is Arial.
Notice how the Helvetica S stands stronger? The middle portion goes slightly more horizontal, and the ends are perfectly horizontal while the Arial S’s ends go on a slant. It’s a weaker S.
It’s even more pronounced in the C.

Look at the Helvetica C on the left. Strong, stable. There’s a rightness to it. The Arial C on the left, with the diagonal ends, looks like it’s copping out.
After seeing the Helvetica movie (and falling madly in love with the work of designer Paula Scher, having seen her talk from the TED conference earlier in the day), I went Helvetica crazy and kept my eyes open for everywhere I saw Helvetica throughout the day.
I also noticed something else….
The CIBC uses Verdana, or something quite similar. Verdana is all over Union Station. Verdana is all over Toronto, almost as much as Helvetica. I do not care for Verdana at all. Sorry, Verdana.
Now go watch the movie Helvetica and see why and how it’s the perfect font. The movie is way more entertaining and interesting that it sounds when you say it’s a documentary about a font.
Click here to visit the movie’s site at helveticafilm.com
Tags: design, fonts, helvetica, life, photos, pics, pictures, signs, toronto
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http://www.davidandsatro.com/ David M
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http://www.seanward.net SeanWard
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Zaira
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http://www.seanward.net SeanWard
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http://www.davidandsatro.com/ David M
-
http://www.seanward.net SeanWard
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Zaira
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http://www.seanward.net SeanWard








